Partner With Us

The Trusted Voice the Great Lakes Bay Region

Introducing Confluence Great Lakes Bay Region: The digital publication connecting the communities of Bay City, Midland, Saginaw and places in between. 

Building on the foundations of Catalyst Midland and Route Bay City, Confluence Great Lake Bay Region has arrived to cover the dynamic communities, businesses, and people driving our region forward. We cover the stories of progress across the region — from entrepreneurial innovation to community development, from creative culture to the projects creating new momentum across Bay, Midland, and Saginaw counties.Our readers are the deeply engaged residents who look to us for solutions-focused regional journalism. A partnership with Confluence connects your brand to this forward-thinking audience across a population of nearly 400,000.

Why partner with Confluence?

• A Trusted Platform
  As the dedicated voice for the Great Lakes Bay Region, we provide a high-integrity environment for your brand. We are on the ground covering the innovations in entrepreneurship, creative culture, and community development that make our region a unique place of opportunity. Our solutions journalism approach focuses on what’s working, what’s possible, and what’s next.

• Authority in the Region
  Our focus on solutions journalism makes us the premier source for stories of local innovation. We are in conversation with the developers, civic leaders, and change-makers who are actively building the future across Bay City, Midland, Saginaw, and communities in between.

• A Curated Audience
  Our stories travel and our open rates set the curve. We offer a focused, uncluttered space to capture the attention of the region’s key influencers and decision-makers when they are most engaged with local stories. Our coverage spans three counties and reaches the people making decisions about the region’s future.

Let’s Build Something Together

Ready to learn more? Request a copy of our media kit or ask a question. Our team is eager to learn about your goals and design a partnership that delivers results.

Our opportunities include:

• Custom content collaborations
• Underwriting opportunities
• Branded content
• Website display ads
• Newsletter ads and sponsorships

Learn More

About Confluence & Issue Media Group

Confluence Great Lakes Bay Region is a digital publication focused on the dynamic communities, businesses, and residents across Bay City, Midland, Saginaw, and the Great Lakes Bay Region. We follow the flow of ideas and innovation, covering the people charting new channels and the projects creating new momentum. We report on the connections forming between communities and the energy that builds when different perspectives meet.

For our partnership policy or digital specifications, please note your request when you contact us.